Comme son nom l’indique, une crise ne prévient pas, elle arrive d’un moment à l’autre et souvent quand on ne s’y attend pas ! Il faut alors savoir prendre des décisions rapidement et sans aucune garantie de réussite. Mais comment prépare-t-on un plan de gestion de crise ?
Dans un tout premier temps, il faut savoir imaginer plusieurs scénarios possibles concernant les risques. Cette première action est souvent appelé cellule de crise où sont rassemblé les différentes fonctions et métiers. En effet, en temps de crise, tout le monde est réquisitionné et se donne sans compter à la gestion cette crise. Les membres de la cellule de crise, doivent réfléchir ensemble afin de savoir s’ils ont besoin d’intervenants extérieurs. C’est après cela, que les attributions et les responsabilités de chacun sont fixées, appelé aussi chaîne de commandement. Ensuite, il est incontournable de préparer tous les moyens logistiques disponibles et nécessaires. Ces moyens englobent les moyens matériels mais aussi communicationnels. Les professionnels de la communication mettent en place tous les dispositifs de communication de crise enseignés et connus. Les formations en management abordent également la gestion de crise. En effet, plus que l’aspect communicationnel pur, l’aspect managérial occupe une place importante dans la gestion de crise.
Pour sortir d’une situation de crise il est nécessaire qu’une cellule de crise soit créée. L’entreprise qui doit répondre aux médias doit agir rapidement. Grâce à une équipe de communication experte des solutions seront prises rapidement pour démêler la situation. Outre l’aspect de l’image une crise peut parvenir à l’interne d’un point de vue du management. Il faut donc restructurer les départements pour connaitre et répondre à la situation de crise. Pour conclure, il est important que chaque situation soit rapidement gérée pour pouvoir continuer un travail efficace et avancer dans les meilleures circonstances.
Pour en savoir plus sur les formations en gestion de crise : http://www.romandieformation.ch/search?search=gestion+de+crises
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