The Tiger Woods scandal, 2006 BP oil spill or the 1982 Chicago Tylenol poisonings… what do these three cases have in common? They were all public relations horrors for their respective brands or companies. Chances are if you own a business, you won’t experience big problems on this scale. But with the birth of the Internet and the social media sites, bad press and negative feedbacks are inevitable. Your website or online business is going to handle with an annoying customer who now has a system very able to sending to the millions of web users of your product or service in the blink of an eye.
It’s not a matter of “If?,” but instead “When?” and “How?” The question is do you have PR plan if you have to deal with this kind of a negative incident? Well, if you don’t you could be putting your business at risk. How can you stop your business or brand from being dented?
Here are some of the spirited and reactive solutions for any company or business owner to bear in mind in order to lessen the potential damage of negative press, feedback, reviews, and ratings from the worldwide customers.
1. Be proactive and take part in the society
If you put your set up your business out there on the right social media systems and consistently engage the community, you will be able to learn and understand your customer’s needs and wants before the bad reviews come with regards to your faulty product or service. Also, you can easily and effective answer any questions that customers have and respond in well-timed manner to customer service-related problems before they turn into a much bigger and harming to your online reputation management services and brand image.
2. Public relations efforts
Are you releasing a new product? Do you have any new service to disclose to the buying clients? Are you associated in community outreach programs or do you give or donate to any charities? The more positive press you can get posted and published on the web, the better your online reputation will be. Be sure you join in public relations efforts, either on your own or by hiring the professional of an agency that has contacts and proven experience in your market.
Owning a website is automatically susceptible to bad reviews and even fake comments. Utilizing the SEO methods to help you rank in the search engines is one of the most effective ways you can manage your brand or website. Reputation management agency are capable of combating negative reviews, monitoring social engagement, and ultimately positioning brands in a positive light in terms of boosting online recognition and building credibility. You can perform this by yourself but it is best to hire SEO professionals to better plan and execute such strategies.
Therefore, it is crucial continuously manage your online reputation and brand image and there are a lot of ways to protect it. What you need is to take time researching and understanding what are these techniques.